AdMonsters Publisher Forum Evolves Into Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks

AdMonsters is thrilled to announce an exciting transformation of its flagship event, Publisher Forum, to meet the evolving needs of the digital advertising industry. Publisher Forum’s inaugural Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks will debut March 9-11, 2025, at the luxurious Pier Sixty-Six Hotel in Fort Lauderdale, FL.

The Sell Side Summit is designed to empower professionals across ad operations, data management, digital revenue strategy, retail media, CTV optimization, and more. While the event’s name and format are evolving, the foundational values of AdMonsters remain steadfast—providing white-glove attention, fostering collaboration, and addressing the core needs of publishers, ad networks and media platforms.

The March event theme, “Cracking the Buyer’s Code,” will shift the spotlight to buyer perspectives—brands, agencies, and advertisers—offering sellers actionable insights to build stronger, more collaborative relationships and drive measurable results. Attendees can expect cutting-edge strategies, hands-on workshops, and networking opportunities tailored to empower sellers in navigating the complexities of the digital marketplace.

One of the highlights of the Sell Side Summit in March will be the keynote presentation, “Think Like a Buyer: The ROI Roadmap for 2025,” scheduled for March 10. This transformative session presented by Stephani Estes, Chief Media Officer at Goodway Group, will dive deep into how buyers are navigating the challenges of a privacy-first ad ecosystem, leveraging AI, and prioritizing transparency to maximize ROI. Sellers will gain actionable insights on aligning strategies with buyer demands to achieve high-performance results in the evolving digital landscape.

The keynote will also feature an interactive component: attendees will participate in dynamic small group discussions guided by a proprietary “creative canvas,” fostering collaboration and generating actionable experiments, key takeaways, and holistic strategies that extend beyond the event.

In addition, Albert Thompson, Managing Director of Walton Isaacson, will serve as the event’s host, bringing his industry expertise and dynamic presence to guide the program.

“This evolution represents our commitment to staying ahead of the curve and delivering the tools, insights, and connections our community needs to succeed in a rapidly changing industry,” said Becky Peck, Group Publisher of AdMonsters. “The Sell Side Summit builds on Publisher Forum’s legacy, introducing new enhancements to expand networking and education for a wider group of ad ops professionals to share knowledge and drive impactful results for their business.”

What’s New for 2025:

  • Focused Content: The Sell Side Summit will cater specifically to ad operations professionals across ad networks, media, and publishers.
  • Peer Representation: For the first time, industry thought leaders will guide the events representing the voice of their peers.
  • Exclusive VIP Program: Qualifying attendees and industry leaders can access a limited quantity of available complimentary VIP tickets with special perks.
  • Interactive Guided Sessions: Newly formatted, interactive sessions will leverage proprietary tools to spark knowledge sharing and capture actionable insights.
  • Collaborative Workgroups: Focused sessions will help attendees identify and prioritize collective goals, driving actionable change well beyond the event.
  • Extended Workshops: A new AdTech Accelerator workshop will provide hands-on, tactical guidance for building a better tech stack.
  • Enhanced Networking: Fresh activities and formats will create meaningful connections and foster collaboration.

The renewed event will provide an unparalleled opportunity for digital advertising professionals to sharpen their strategies, engage with industry leaders, and explore cutting-edge solutions in a stunning, newly developed venue near Fort Lauderdale Beach March 9-11. The Publisher Forum Sell Side Summit will follow the 2025 event schedule with two additional events taking place in Nashville, August 17-19 and Austin, November 2-4.

Tickets for all three 2025 events are available now. For more information and to request a VIP ticket, visit admonsters.com/conferences-and-events/.

About AdMonsters
AdMonsters is the leading community for digital advertising operations and revenue optimization. We provide insights, training, and networking opportunities to help professionals and organizations stay ahead in a rapidly evolving industry. With a focus on collaboration and innovation, AdMonsters is dedicated to supporting the success of its members and the digital advertising ecosystem.

Media Contact:
Trish Borrelli
Sr. Marketing Director
AdMonsters, AdExchanger and Folio:
[email protected]

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